Media Monitoring: A Key of Political Campaign Success
By Jenn Langdon: Business Development Director
In a campaign there are many moving parts that need to be managed. One of the most important is staying on top of news and public perception. As communication evolves, it becomes more and more difficult to track and respond to things without spending an inordinate amount of time on communication. Comprehensive media monitoring can help you streamline your campaign’s communication and put you on the fast track to success.
Instead of having volunteers and staffers spend their time reading papers, scanning social media and listening to the radio they can be building relationships and making connections with potential voters.
Comprehensive media monitoring allows your campaign to be in the know on some of the most crucial parts of campaigns like, opponents, voting hurdles, issues, misinformation, supporters and you.
Opponents: With Profile Monitoring from Newz Group you can keep an eye on how opponent’s social media and how it is resonating with the public. You can directly compare multiple social media accounts and view interaction rates, amount of posts and so much more.
With print, broadcast and online monitoring you can view how your opponent is being discussed in the news and related sentiments.
Voting Hurdles: With the contentious election cycle, it is important to be aware of any issues, concerns or other obstacles when it comes to the public casting votes and getting to the polls. Worried about a particular area? Narrow down your results to specific geographic areas to ensure that every eligible voter gets their chance to cast a ballot.
Issues: Discover what issues are important to voters, how often they are covered by local sources, what sentiment is attached to stories and opinions about the issues and more.
Your candidate and staff can cut through all of the noise and non relevant news, quickly look over media results and become aware and knowledgeable on the issues that matter the most to you and your constituents.
Misinformation: Whether you call it fake news, misinformation, or something else it has become an issue that can quickly destroy the most well built campaigns. With media monitoring you can get ahead of misinformation and attacks by responding to it the minute it appears online.
You: For success in any field it is crucial to know how other people view you. Politics is no different, knowing how the media is representing your personality, views and knowledge is critical to a successful campaign.
Supporters: Connect with your supporters on an even deeper level, by watching their social media posts and being able to respond to them with a couple of clicks. By keeping your relationship with core supporters strong, you will be able to create even more relationships with potential voters even easier.
Comprehensive Media Monitoring from Newz Group can help your campaign finish strong, while allowing you and your staff time to focus on things other than following the news. Newz Group has worked with many successful political candidates throughout the years with their Media Monitoring needs. Contact us today to see how we can help your campaign!
Jenn Langdon is the Business Development Director at Newz Group. She has been a contributing writer to the Sedalia Democrat and The Kansas City Pitch.